Hewlett Packard

Hewlett Packard partnered with New York agency The Science Project to launch Pivot, a groundbreaking digital magazine built exclusively for their new tablet platform.

We were brought in to edit and shape the Asia edition. I led the regional content strategy, commissioning and editing stories focused on events, fashion, food and travel that resonated with Asian audiences and showcased the tablet’s capabilities.

The result was a beautiful, immersive magazine experience that helped position HP’s new device as a premium content consumption tool in a competitive market.