How We Work

At Stanza we help publishers and brands create content that actually works: authentic, human-first, high-converting, and built to deliver real result.

Our founder, Emily Ashman, acts as your lead strategist and main point of contact for every project. She personally develops the strategy, brings in the right specialists from our network when needed, and ensures every piece meets high editorial standards.

You get senior thinking and seamless execution without big-agency overheads or layers of middle management.

We offer three flexible ways to work together:

Fractional Head of Content

This is a senior editorial lead without a full-time hire. I sit as your Head of Content for a set number of days each month, looking after strategy, the calendar, commissioning, editing, stakeholders, and the pieces that have to be right. It suits publishers, hotel and property groups, lifestyle brands and membership businesses that need judgement at the top of the work, not another layer of account management.

Content Retainers

Ongoing support. Emily leads the strategy and execution, managing all content creation and distribution.

Monthly content strategy and planning
Journalist-led writing and interviews
UGC video creation
Social media content and management
E-newsletters and blogs
White papers, opinion pieces and LinkedIn campaigns
Speech writing and ghostwriting

One-off Content Campaigns

Short, focused projects. Perfect for a specific launch, event or seasonal push.

Website and blog creation
Campaign copywriting and pitch documents (great for property sales teams)
Full social media content packages
Video and photo shoots with UGC focus