TEDxTinHau Women

TEDxTinHau Women needed a content layer that lived beyond event day. I created an interview series with former speakers, and ran it as a blog and a podcast, cutting social snippets from the conversations. The interviews gave a small organisation a publishing rhythm it could actually keep. The clips became the event’s highest-performing Reels. Many of the former speakers already had substantial followings, so the snippets did two jobs at once: they kept the ideas in circulation in the build up to the event, and they gave those speakers a reason to bring their own audiences to the next TEDxTinHau Women.