Moët Hennessy Diageo

Moët Hennessy Diageo wanted to build vibrant, engaging social media presences for Baileys and Smirnoff across Asia Pacific that would drive interaction, brand affinity and participation in promotions.

For Baileys, we led the Asia Pacific social media strategy from conception to launch. This included running competitions, creating recipe content, and developing the popular “Baileys Book Club” – a programme that paired book reviews with the idea of enjoying a Baileys at home, encouraging at-home consumption in a warm, lifestyle-driven way.

For Smirnoff Hong Kong, we launched and managed the social media channels, delivering daily music and events content, collaborating with local mixologists on a weekly cocktail recipe series, supporting monthly competitions, and providing live coverage from major events.

The result was highly engaged social communities that boosted brand visibility, increased participation in promotions, and reinforced the fun, premium positioning of both Baileys and Smirnoff in the region.