Shangri-La Hotels

Shangri-La Hotels wanted to create an engaging newsletter and website for their Golden Circle CRM programme that would deliver genuine travel inspiration and help members choose their next destination.

We built a beautiful, weekly-updated travel website and accompanying newsletter filled with inspiring stories, interviews with key staff and visionaries within the group. We celebrated their unique destinations, the memorable experiences available in their hotels, and the rich local networks in each city.

The result was a highly engaging digital ecosystem that did more than just inform; it built lasting loyalty, deepened the emotional connection with the brand, and became a proven driver for member bookings.